The decision to establish an office in another location should be made only after considerable thought and planning.  
 
Why expand?  
For some companies, which have grown in their home location and seek access to new geographies, it is a natural step to establish another office. For others, which have built an expertise-based business, the discussion needs to consider whether concentrating the expertise is more advantageous than dispersing it.  
 
Ultimately, given the effort and investment required to establish a new office, there should be reasonable assurance that this geographic expansion will enable a company to expand its business.  
 
Expand where?  
The decision where to grow a new office should be based on facts, not sentiment. Several factors should be considered, including:  
 
• the size of the market for the core services that a firm provides; 
• the outlook for stability or growth of that region long-term; 
• the strength of the competition in the region; and  
• the willingness of owners to consider new entrants into the marketplace.  
 
We conduct research to provide solid data for evaluating these factors.  
 
How to get started?  
Some companies move key individuals from their existing office. Others recruit senior people in the new location, with client relationships and business credibility. Making an acquisition is a third option.  
 
The strategy that is right for a company depends on several factors, including:  
 
• the availability of senior professionals with the right skills to relocate;  
• the ease or difficulty of breaking into a new market; and  
• the tools for transferring the company culture into a new office.  
 
We work with our clients to select the strategy that best meets their business goals, while being true to their company culture.