Strategic Planning Process |
Strategic planning is a process that defines the future, and then determines the path that takes the company there.
Vision, Goals & Objectives
The first component involves articulating a vision statement, defining major steps to move in the direction of the vision, and establishing measurable results that, when achieved, will assure the company is progressing toward the vision.
The strategic planning process usually occurs in off-site retreat settings. Our role is to facilitate these retreats, to provoke thinking about important issues, and to guide participants to decisions.
Strategies to Achieve Objectives
Once the larger picture is envisioned and defined, next comes the development of strategies to achieve those goals and objectives. Frequently this planning is done by smaller groups that focus on a single category.
The written result of this planning activity is a Strategic Plan, which will guide a company for several years.
"Mark understands that while design firms share common problems, the solutions for each firm are unique. His repeated effectiveness across the broad range of services he has provided derives from an ability to understand our particular nature as individuals and as a firm. As we have evolved he has remained our first contact for guidance, merging extensive current knowledge of the industry with an intuitive understanding of us to help us find our unique answers. We regard Mark as an invaluable professional resource and as a good friend."
Randy Reid
Principal
Bohlin Cywinski Jackson
"Mark has facilitated our strategic planning process on numerous occasions. His previous work experience and knowledge of our industry provides a unique insight that we continue to find beneficial. In addition, he is an expert at herding cats…"
Randy Peterson FAIA, LEED AP
President & CEO
HMC Architects