Mark Cameron
Honorary AIA
Principal Consultant, Founder
Focused. Intelligent. Forward-thinking. Empathetic.
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Leadership Training
Leadership Assessment
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Team Building and Alignment
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Team Building and Alignment
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Marketing Collateral and Messaging
Marketing and Business Development Assessments
Marketing and Business Development Strategies
Marketing and Business Development Coaching
Presentation Coaching
Presentation and Communication Training
Client Surveys
Market Intelligence
Mark started providing advice and strategies to design firms as a consultant in 1986 after being a Marketing Director for three U.S.-based firms. In 2004 he established Cameron MacAllister Group and the late Jack MacAllister, FAIA joined him. Mark helps architecture, related design firms, engineering, and construction professionals solve issues related to governance, leadership, ownership transition, and overall strategic direction.
“I get professional satisfaction from knowing that I am helping design professionals advance toward their desired end state – better projects, better business results, better client service, better overall firm.”
Developing visions and plans is the first step in setting a strategic direction. Mark also helps clients to define strategies to implement to reach their goals. Drawing on his consultation with hundreds of firms and with a professional degree from Harvard Divinity School, he offers both analysis and an empathy for each client’s situation. His careful listening, strong communication skills, and currency with best practices results in offering solutions that enable professionals—and their firms—to advance.
Mark has taught strategic planning and marketing at various business and architecture schools and for the American Institute of Architects and the Society for Marketing Professional Services’ national conventions and local chapter events. He has also conducted numerous in-person and virtual training workshops throughout the United States on communicating complex messages, presenting competitively, listening and communication, client development, and strategic planning.
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What can the Design Professions Expect in 2022, article, Cameron MacAllister Group, January 4, 2022
The Influence of ‘New Realities’ on Ownership Transition in Design Firms, article written during the pandemic, Cameron MacAllister Group, October 22, 2020
New Realities: Financial Impact of Working from Home, article written during the pandemic, Cameron MacAllister Group, September 3, 2020
AEC Industry Trends to Watch in 2019, article, Cameron MacAllister Group, February 18, 2019
Advice To Potential New Principals, article, Cameron MacAllister Group, March 7, 2018
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Research & Discovery
Vision & Strategic Priorities
Leadership Alignment
Firmwide Engagement
Strategic Plans & Implementation Roadmaps
Implementation & Accountability
Strategic Plan Reviews & Updates