PR & Communications
Bringing together the elements of print and digital media, we help firms expand their external visibility, create connections, and effectively reach target audiences.
An effective strategy for external communications is essential. We help firms tell the right stories about their people and projects to their target audiences. Services encompass assessments and planning; media relations; social media; and workshops and training.
Communications Assessment & Strategy
Communications should work hand-in-hand with business goals to leverage and expand visibility and elevate awareness. To start, we research and review existing media coverage (print and digital), communications plans, and supporting infrastructure (people and resources). After a workshop-style discussion with firm leadership, we develop a prioritized set of recommendations covering the full spectrum of external communications activities such as positioning, project placements, and profile story development.
Media Relations & External Communications
Visibility with target audiences forms the backbone of media relations. We work with our clients to develop and cultivate the stories. Whether local, national, or international, consumer- or trade-focused, connecting stories to people is the goal.
Media Training
We offer virtual and in-person workshops focused on effective media skills. Workshop topics include: understanding the media landscape (print, online, video); developing your elevator speech for firm and projects; crafting compelling stories that engage your target audience; and understanding that it's both what you say and how you say it.
Social Media Assessment & Strategy
A comprehensive strategy for all social media channels should aim to expand the firm's network through curated posts that cultivate community and connections. In a two-part phased process, we conduct a diagnostic of what the firm currently does and what it should be doing across channels. This includes reviewing overall social media activity and workflow, evaluating strengths and weaknesses, interviewing key leadership, documenting the findings, and providing recommendations with guiding principles.
Social Media Implementation
With a social media strategy in hand, we work with our clients to define a routine that outlines the range of activities involved, including development and confirmation of themes, image sourcing, the review process, posting, and follow-up. Account management is also provided across channels and includes activities such as liking posts, commenting, engaging with followers, reposting, and fostering the right audience.
