Marketing & Business Development
Effective marketing is built on reliable information, clear strategy, and strong communication.
We help firms build stronger client relationships, make better-informed marketing decisions, and compete more effectively for the work they want. Through market insight, strategy, training, and coaching, we strengthen both the systems behind marketing and business development and the skills of the people responsible for them.
Business Development
Strong business development starts with understanding what clients value and building relationships around those needs. We help design professionals become more effective at connecting with current and prospective clients, uncovering their priorities, and developing relationships that lead to meaningful opportunities. Our approach is tailored to each firm’s structure, culture, markets, and business development roles.
Marketing Assessments
A clear understanding of what is working—and what is not—is often the first step toward improving marketing performance. We assess a firm’s strategies, processes, resources, and results to identify strengths, gaps, and opportunities for improvement, then provide a practical roadmap for moving forward.
Marketing Strategies
Effective marketing requires clear priorities, coordinated effort, and the right people focused on the right opportunities. We help firms develop actionable marketing plans and budgets, clarify roles and responsibilities, establish approaches for evaluating opportunities, and align their marketing activities with broader business goals.
Presentation Coaching
Competitive interviews are won by understanding the audience, communicating what matters to them, and delivering those messages with confidence. We help teams develop compelling presentation strategies, sharpen their key messages, anticipate questions, and strengthen individual and team delivery so they can connect more effectively with selection committees and clients.
Presentation & Communication Training
Strong communication skills influence far more than competitive presentations. Our workshops help professionals communicate ideas clearly, speak more persuasively about design and management approaches, collaborate more effectively, and become more confident presenters. Training is available virtually or in person and can be tailored to the needs of individuals, teams, or entire firms.
Client Surveys
The strongest firms actively seek to understand how their clients perceive them and what those clients will need next. Through confidential one-on-one interviews, we uncover candid, nuanced insights about firm performance, client expectations, emerging challenges, and unmet needs. We also design and conduct online surveys when broader input is appropriate.
Market Intelligence
Entering a new market, opening an office, expanding geographically, or introducing a new service requires more than intuition. We provide research and analysis that help firms understand market conditions, opportunities, competitors, clients, and emerging trends before making significant investments.
We also conduct independent research for professional organizations and publications and undertake confidential benchmarking studies involving proprietary information from industry leaders.
